What’s the purpose of a case study?Let’s start with what it isn’t – to make a sale. Why not? Because you don’t sell consultancy without having an in-depth discussion with…
The 10 big mistakes you’re probably making with Linkedin
Linkedin is the indisputable champion of B2B social media platforms. With 260 million active users you can’t fail to get the attention of your ideal prospects. And, since Coronavirus forced people…
I’ve spent 18 months testing different social media channels – here’s what I found out…
In this blog post I’m going to set out to answer the following question: As a B2B consulting business should you be on social media, and if so, which one(s)?Let’s start…
How to curate content on Linkedin like a pro
Content curation is where you share other people’s content on social media platforms. The problem is, nearly everybody does a bad job of it! Why? because they think the mere act of…
How to come up with ideas for content on Linkedin
If you’re using Linkedin to build your brand and reputation as an authority (and you should be!), then you need to be posting on there regularly. At a very minimum, that…
Are you making the mistake of using Bro-Marketing tactics in your B2B consulting business?
Just What is Bro-Marketing?Before we get into why you should stop using these tactics, let us first start with defining just what bro-marketing is. This is important as you may be…
Does your website add revenue to your consulting business?
Or is it simply draining it away?The first website I had for my consulting business cost me over £5,000 and it didn’t even have my company name on the homepage! Now,…
52 Ways to Market Your Consulting Business
Most consulting business owners say to me that their number one challenge is getting more clients.And to get more clients means you need to get noticed. You need to get…
5 ways to get consulting clients NOW!
In our global survey of consulting business owners, 47% stated that their number one challenge was getting new clients. The second and third biggest problems were ‘effective marketing’ and ‘closing the…
How I wasted thousands cold calling (and how you can avoid doing the same…)
Get cold calling!My business coach said to me. In fact, he was the second business coach to say that. So I did. And… …I was terrible. It didn’t take me long to realise that…
The comprehensive guide to exhibiting your consulting business
There are over 50 different ways in which you can market your consulting business. A very effective channel can be business exhibitions. They’re a great way to generate leads. Unfortunately, when I…