We engaged Martin to shape our Marketing Strategy and build out a Marketing Plan.

Martin is uniquely positioned as having worked within a large consultancy he has deep experience and expertise in marketing. He has built up a significant body of research and insight in the niche field of marketing for SME consulting services firms. His approach is highly collaborative and he's a great guy to work with. The deliverables we received were comprehensive and Martin was flexible and supportive when we had follow up questions after the engagement ended.

Martin is the best strategic marketeer I have met. He combines insightful strategic thinking with a pragmatic, results-orientated operating style.

If you want to work with a leading expert on strategic marketing you will not do better than Martin.

I'd been in business for a long time before I met The B2B Marketer.

During that time, I'd tried many different marketing approaches with varying levels of success.

Things were ticking along nicely in our business, but I had this nagging doubt that we were neglecting our marketing. Instead of investing in marketing, we were in danger of falling into the trap of relying on referrals and repeat business alone.

Whilst they're still fundamentally important, I knew that we were leaving food on the table if we didn't exploit other channels, especially digital.

What I particularly like about The B2B Marketer's approach is how it joins everything up. Ensuring that our digital marketing efforts align with and support our traditional marketing channels, and vice versa.

We're now crystal clear on the type of prospects and clients we can help. Thanks Martin!

Finding and landing new clients was proving a challenge for me.

Martin showed me how to market and to sell effectively. His knowledge, expertise and experience of how to build a successful consulting business shone through.

One particular area he helped me with was to successfully navigate the many different service providers that I'd engaged.

He’s also shown me how, and motivated me, to engage in content marketing. From blog writing to lead magnet creation.

I’m also making huge inroads with Linkedin, which I’m certain will play a big role in my lead generation efforts going forward.

I'd been using Linkedin for some time, posting frequently, and sharing content that I found interesting.

What I didn't have was: a) a strategy, b) a big enough audience, or c) the right connections!

As market sector experts in publishing, and subject matter experts in CRM software, we wanted to raise our profile as experts.

With the help of The B2B Marketer we were able to grow our connections in targeted publishing firms by 316%. 

We focused on director level through to chair of the board. In one firm alone we were able to connect with nearly the entire senior management team!

The B2B Marketer also helped us to promote our webinar series using Linkedin ads and sponsored inmail, which further increased our reach.

It's been really helpful to have someone to talk to who's been through it all before.

Even though I come from a Big Four background, I've developed a lot more knowledge of the marketing and sales processes, and my confidence has grown accordingly.

A big difference is my ability to understand the value that I and my team offer to our clients. In general, I feel a lot more informed, and now have a holistic understanding of what it takes to generate leads to grow a successful consulting business.

Rather than focusing solely on delivering projects, through the programme I’ve been able to see how to focus on the eco system that is my business. I've been able to increase my prices, work less, earn more, and have more confidence in the future of my business.

Even though there are group sessions, it feels like a personalised programme, and the coaching calls are fantastic.

Advice from Martin’s wealth of experience is extremely valuable, and has helped me overcome the challenges that I’ve had. In short, it's been a great experience.

The programme is absolutely brilliant!

I've been able to package my consulting services, taking them from $50 to $5,000, transforming my consulting income in the process.

I spend far less time on admin, and faffing around as, with the models provided and developed I now have robust systems in place.