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Linkedin is the indisputable champion of B2B social media platforms. With 260 million active users you can’t fail to get the attention of your ideal prospects.And, since Coronavirus forced people…
According to David A. Fields:In typical product sales, once you capture a buyer’s attention you’re near the end of the buying process. But in consulting, capturing a prospects attention is…
In this blog post I’m going to set out to answer the following question: As a B2B consulting business should you be on social media, and if so, which one(s)? Let’s start…
At least, that’s the view of Doug Fletcher and Tom McMakin in their book, How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services And, as they point…
The first challenge for any professional services business is to work out how to consistently attract clients, and convert opportunities into sales. Once you’ve got that figured out, you’re straight into…
When starting a consulting business the first challenge to overcome is to implement effective marketing and sales to create leads and close high-revenue, high-profit opportunities. The alternative is to just…
I work with many consulting business owners across the globe, and I’ve worked as an employed consultant selling and delivering consulting engagements across the UK, Europe, North America, the Far…
Just What is Bro-Marketing?Before we get into why you should stop using these tactics, let us first start with defining just what bro-marketing is. This is important as you may be…