I want more marketing...
...said no consulting business leader ever.
It's not marketing that you want, it's more clients. Or maybe more of the right clients. But I'm afraid the only way to do that in a predictable and scalable manner is to invest in marketing. But what sort of marketing?
Professional services firms need to utilise marketing to get known, build trust, and generate leads. This means marketing through thought leadership and content. however, it's not as simple as that as not everyone is ready to buy!
Our marketing philosophy and approach is described in our blog article here. In short, we've devised a model that we call The Pyramid of Trust as you can see below.
Using this model we work with you to determine a marketing mix that's right for your business, and just as importantly, right for your prospects!
We also work with you to determine not just how much you want to invest in marketing, but how much you should be investing. Not just in terms of money but also in time. It's not always about throwing money at the problem.
In recognising that different firms require different levels of support, we've broken our services down into 3 packaged offerings as follows:
Simple marketing that works!
Budget from 2.5% of annual revenue
Fuel the fire!
Everything in The Basics plus...
Budget from 5% of annual revenue
Become a high-growth firm!
Everything in The Accelerator plus...
Budget from 10% of annual revenue
Are you ready to start increasing the number of qualified leads in your firm?
Or if you feel your business would benefit from a different marketing mix, or even support on a single specific marketing channel, then click the button below to schedule a call with one of our experts.