Let's be honest, we all like a positive message.
And we all like to think positively about what we're achieving in business, especially when it comes to sales.
The trouble is, sometimes we're a guilty of being just a little bit too positive!
Nowhere is this more common than when we're talking about Win Ratio. When I ask the question, I've met many a Sales Director who exclaims:
We win 90% of everything we go for!
Often said with their arms folded and followed by a "Humph!".
But there's no need to be defensive about your Win Ratio. If anything, the more honest you are with yourself, the more value you can bring to your firm.
In this light hearted slideset I share my thoughts on Win Ratio - what's good, what's not. And if the latter, what you should do about it!
