What's the biggest problem in marketing today?
No, it's not that everything has gone digital.
And it's not the end of 3rd party cookies.
It's also not the skills shortage and rising staff costs.
It's the fact that, when marketing, most people dive straight into the tactics before considering even a hint of strategy.
Or, as I like to refer to it, they market like 5 year olds playing football!
Sound familiar? Then take a look at this presentation where I explore the issue, and what to do about it...
