Marketing isn't always easy!
What's more, there are so many different marketing channels and tactics, and so much conflicting advice on what you should do, that it's no wonder many people just give up.
Instead, they revert to traditional tactics like cold calling, networking and emailing.
Of course, they're all perfectly valid marketing channels, but you can make them better. Much better.
You see, no marketing tactic should stand on its own. It's less likely to work if it does. You'll be missing out on too much opportunity!
No, because successful marketing requires an omni-channel approach. That is to use multiple marketing channels in harmony. And to determine what that harmony is, you really need to create a marketing strategy.
How do you go about doing that?
Well, the short presentation below provides a high-level overview of what I learned spending years struggling to market my own consulting business (before becoming a marketer and selling marketing consultancy and services).
Take a look through - you should find it very valuable.
When you're ready to go to the next level, take a look at my blog article on creating your marketing strategy.